Showing posts with label Ford Focus. Show all posts
Showing posts with label Ford Focus. Show all posts

Monday, June 4, 2012

Another day, another Ford Focus


When Ford invited us to be among the first to drive an electric Ford Focus, how could we resist? Especially when it was so hot on the heels of our adventures with a gas-powered Focus. We arrived a little late, having experienced spectacle problems – the famous cat’s eye specs were cobbled together with a safety pin.

These ride ‘n’ drives are always a lovely way to spend an afternoon, even if there were no dogs allowed – even La Contessa. As expected, the conference room at the Allstream Centre was full of green products and cues, like the soy foam and recyclables used in making hybrid and electric vehicles. Lunch was saladicious and healthy, with some decadent brownies to keep us from feeling too smug.

But it was the guests at the event that demonstrated how the auto world is changing. Instead of just a gang of auto writers talking about gear ratios, chain drives and paddle shifters, there were mommy bloggers, social media mavens, and digital dynamos. There was more discussion about tweeting than there was about torque. And - there were even a couple of incredibly well-behaved babies bundled into knapsacks!

Following a power point presentation about Ford’s green philosophy, we were escorted down to the cars. Each car came with a driving instructor, to explain the controls and functions. And good heavens, there was lots of ‘splaining necessary!

My charming instructor was named Jeff, and we took along two passengers. To begin with, the electric Focus was darn quiet. When you press the ignition, you can’t even tell it’s on – the ignition light signals that the car is indeed powered up and ready to go. Great for spying on people and sneaking up on them, and maybe even reducing some noise pollution.  Bicyclists, however, may not appreciate this.

It was hard to believe the seats were made of recycled water bottles – while we have sat on water bottles before, it was mostly by accident and quite uncomfortable. But this time, our tush was quite happy. Jeff showed us where a butterfly would appear on the dash if we drove economically – that is, no sudden acceleration or braking. Try as we might, no butterfly appeared. Oh, well. Still, we like this trend with green cars – why not incorporate it into gas-powered vehicles? Getting drivers to operate more fuel-efficiently shouldn’t be limited to electric vehicles.

And at the end of our drive, we were tickled to be interviewed by CHCH TV. And they didn’t seem to care that our glasses were being held together with a safety pin.



Wednesday, March 14, 2012

Dart Girl stole my act

Way back in 1992, when Chrysler introduced the flamboyant Dodge Viper at the Toronto auto show (as it was then called), they had a correspondingly bootylicous Viper Girl. She matched the machine curve for curve, and strutted her blonde buxom stuff all around the Viper podium. It was full-on sex, sizzle and damn the torpedoes.

What fun, I told my friends, with a tinge of jealousy. The only car I could ever hope to represent was my 1973 Dodge Dart Swinger – practical, comfortable, unpretentious and reliable – just like me. If ever there was a casting call for females to schill a sensible vehicle, that would be right up my alley. I could be the Dodge Dart Girl. I was only kinda joking.

Fast forward to the Canadian International Auto Show, 2012. One of the vehicles generating major buzz was the 2013 Dodge Dart. Yes, Chrysler had resurrected the Dart name for its latest model entry, its first compact sedan in seven years, and one that would battle the Ford Focus and Chevy Cruze.

Standing next to the Dart was a curvaceous young lady clad in tight black pleather, tossing her hair, turning this way and that, working her statuesque charms on a phalanx of photographers (see above left). She was no less than … a Dart Girl!

And the new Dart? Hardly my simple, honest and unpretentious model of 1973. It took its styling cues from other resurrected names like Charger and Challenger, and drew more on the muscle variants of the Dart. Which would explain the presence of the shapely Dart Girl, and her multiple “booth babe” counterparts.

I mean, they never even called me for an audition! Well, that’s okay. Would I be comfortable poured into black pleather? More likely, I'd trip over something and do a face plant in the hood. That's the only time anyone would be game to take my photo. And it's pretty unlikely anyone would be buying what I'd be hawking.

But if they ever bring back the Valiant … !